Now that we’ve covered the topic in general, let’s explore more specific lead magnet examples to help choose the one that will best attract your target audience.
Educational Lead Magnet Ideas and Examples
Perhaps the most diverse lead magnet ideas fall into the educational category. They teach visitors something new (and coveted knowledge) in exchange for their contact information.
For example, one of Neil austria phone number library Patel’s main lead magnet ideas involves teaching guides how to grow a website to 100,000 visitors per month or more. That’s a pretty powerful promise for a marketer or business owner.
Let’s look at a few ideas in the education category.
1. Gated Content
Gated content simply means that users must perform a certain action, such as filling out a form, to access the content. Examples of gated content include :
- Educational video training
- Educational Audio Training
- Short Course Guide Magnet
This is an example of a gated conteN T you’ll improve communication lead magnet that asks viewers to enter their contact details to receive a free guide .
Image via Bloominari
-The online course industry is growing by leaps and bounds and people love to learn through video tutorials.
2. Tutorial
A written tutorial or free course can be just as effective. It can be long and in-depth, providing an overview.
3. E-books
Many people love to read, which is the main reason why e-books are one of the best ideas to attract readers.
People can read e-books on tablets, laptops, or e-readers, depending on their preferences. It’s a great way to get great content into the hands of your visitors without having to print and ship physical copies of your books.
E-books can be any length, but most text services are at least 10,000 words.
4. Audiobooks
Some people prefer to listen to content rather than read it. They listen to it on their phones, in their cars, while running.
Record an audio version of your ebook. This way you have two chances to engage potential customers, and you don’t have to alienate people who prefer one over the other.
5. PDF version
Computers may have reduced paper files for some people, but they brought in digital files. Consumers have desktops full of files, bloated bookmark bars, and numerous applications installed on their devices.
So if people don’t have time to read a blog post or other content, they’ll often abandon it. That’s why blog posts that readers can download as PDFs are a valuable resource.
6. Video Recording
Or, create transcripts of your most popular videos. Make them available as PDFs so people can read the text instead of watching the video if they prefer.
7. Mind Mapping
Mind maps provide insights and solutions to problems. Ideas may abound, but many people get stuck. Providing a detailed mind map as a lead magnet can help inspire your audience.
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