Types of marketing distribution channels
Direct or own distribution channel
In this type of channel, there is no intermediary involved in delivering the product or service to the final consumer.

In most cases, companies that tend to have direct distribution channels are large companies like Amazon, for example, which manage the shipment of products to their customers both physically and digitally.

Indirect or intermediary distribution channel
Indirect channels are those that have intermediaries or third parties for the distribution of the product, from its manufacture until it reaches the hands of the customer.

This channel is made up of intermediary companies that provide distribution services to better control supplies and ensure rapid product management, ensuring they are available to customers at a specific time and place.

Indirect channels are divided as follows:

Short indirect channels: This is when a business manufactures and distributes its products through a retailer to reach its target audience.

Long indirect channels: Retailers and wholesalers participate in this channel to ensure that products or services reach the final consumer.

Double indirect channels: This involves retailers, wholesalers and distributors.

Selective distribution channel
These channels work with other intermediaries, but the company carefully selects them and only selects wholesalers with whom it wants to work. They, in turn, can sell to other retailers.

Intensive distribution channel
In this type of channel, the producer or manufacturer focuses on selling to as many wholesalers and retailers as possible, so that their products or services are available everywhere.

Exclusive distribution channel
These are the channels through which the company, after manufacturing, directly distributes its products or services to specific locations.