This article aims to teach you 5 elements of your communication pieces that can be evaluat using AB testing, and are very useful.
Still not doing AB testing
AB testing is vital to increasing your click-through rate and decreasing your opt-in churn rate. It is the easiest and most reliable method to evaluate your 5 aspects of email design, content, and delivery tactics to see what drives the best results.
In simple terms, it involves testing two different versions of the same communication, sending each to a small portion of your contact list (ideally 10% and 10%) and waiting to see which one was better receiv, before finally sending it to the rest of the contacts on your list (80%).
This is what MasterBas . Testing functionality does automatically.
Objective : Determine which elements of a message uae email list 2.5 million contact leads should be chang to achieve better results.
1. Sender name and address
Try using two different senders: who and where you’re create marketing automations to nurture leads sending from. We recommend that you stay consistent with your sender across all your emails. So take note of how the sender’s name and email address affect your open metrics, so you can use the one that works best for you going forward.
2. Subject
The subject of your email is of great saudi data importance and can determine whether it is open or discard. An AB test that changes the subject will test this. Try:
· Customize the subject in one of the two 5 aspects of versions
3. Design
It is always a good idea to have a template for your regular messages. You can keep this as version A and create a slightly different one that you will use as version .