Lead generation strategies build on each other. First, you collect email addresses. Then you nurture your leads. If you can’t get people to open your emails, you’re losing out on potential sales.
Compelling email subject lines give your prospects a reason to further engage with your business. If written correctly, they entice readers to browse through the rest of the email.
But how do you write engaging email subject lines? Let’s dig deeper and make your email campaigns even better.
What is the subject line of the email?
The email subject line appears in email china phone number library clients and gives readers an idea of what the email is about. The location depends on which mail client you use. For example, if you access Gmail from a desktop computer, the subject line appears after the sender’s name or email address.
Readers my also be able to see some of the text.
Your sales email subject line needs to give readers a reason to open it. Without an incentive, readers might as well throw it in the trash — or worse, in a spam folder. That’s where a compelling email subject line comes in handy.
How many words should be written in VHDL in the subject line ?
Today, many people check their email on mobile devices. When you check email on a smaller screen, you’ll see less information per email in your inbox.
Brevity is important for email open any discount granted is often only valid for the first year rates . According to research by Klaviyo, subject lines containing an average of 7 words (including emojis) have the highest open rates, at around 30% .
But that doesn’t mean you have to stick to shorter sales email subject lines. You’ll find a variety of possible word counts, with some sources suggesting 13+ words is best, while others suggest subject lines are best between XNUMX and XNUMX words.
1. Increase open rates
The main purpose of a compelling email consumer data subject line is to encourage recipients to open the email. Since the subject line is the first thing the recipient sees, it forms their initial impression of the email. Just like the cover or title of a book, it needs to be intriguing enough to urge the recipient to take a closer look.
If your subject line fails to grab attention, the rest of the email will be ignored no matter how well-written it is. Writing a compelling subject line can increase your email open rate.