Marketing trendsThe time has come when more and more investments are made in mobile advertising and entrepreneurs are spending more money on mobile advertising than on online advertising on consumer computers. Internet marketing research company eMarketer report that demand for mobile advertising has increas and spending on this type of advertising has increas.
This change has been driven by changing consumers
That’s because more than 2 billion people in the world already own smartphones. people. It is said that by 2020, four out of five adults will be women phone numbers using smartphones. This rapidly growing demand for mobile advertising is already being address by Google and Facebook. They realiz that this is a great service that generates a lot of income.
Google and Facebook have already grabb 55 percent
Of all mobile advertising investments. But marketers say these companies’ dominance of mobile advertising will decline as other technology crystal is a tool that can be called groups also come up with new and innovative marketing solutions. So, there are five new trends that will only get stronger and gain even more momentum in the future. Everything becomes automat. Programmatic ad buying is emerging. Bas on user behavior online, advertising time can be bought and sold using automat processes.
So, this trend will move to smartphones and this way of advertising sales
Will be more effective than traditional, classic buying house b sales. It will also be possible to direct the advertising itself more precisely, which will meet the nes and characteristics of users. Creativity becomes very important. Traditional mobile ads tend to be simple. However, there is an increasing demand for a more creative and interesting advertising solution, including video clips. Smart technologies and increasing Internet spe serve for more creative presentation of advertising. In the future, the range of advertising formats should increase, and there will no longer be just a click on a banner.