For a more creative and interesting advertising solution, including video clips. Smart technologies and increasing Internet spe serve for more creative presentation of advertising. In the future, the range of advertising formats should increase, and there will no longer be just a click on a banner. This will encourage people to invest more and choose visual communication. Smartphones provide more information about the user than any other form of mia.
It is possible to determine a person’s location with an accuracy of only a few meters
Thus, using new technologies and in order to find the target audience, it is possible to direct advertising on mobile platforms to the place job seekers database where a person is at that time. For example, US retail giant Walmart sends discount offers to consumers when they are nearby. So, thanks to such smart technologies, it is possible to reach customers when they are just passing by certain stores and send them enticing special offers.
Apple introduc smart watches
These watches became very popular. However, advertising experts do not think that smart watches will be suitable for advertising and setting the server date and time communication with customers, since their screen size is only the size of a large postage stamp. Marketing Specialists pay more attention to the possibility of installing apps in smart watches that will allow advertising to be direct to users’ phones. Technologies will converge and target advertising will be direct to the different devices us by consumers.
Thus, the same advertisement will reach
A user who is simultaneously buying house b browsing on a PC, then on a smartphone, and vice versa. In the past, more attention was paid to computers. The further along, the more computers and small devices converge, and advertising is deliver by both technologies. Thus, the nature of advertising is beginning to change, it will no longer be simple, only text-bas advertising display on computers. Mobile advertising is emerging, which is bas on creativity and innovative solutions.