Shopee is the shopping mall with the largest traffic in Taiwan, It is still the focus of operations during Double 11. However, as the times change, the operation methods updat year by year. Now it is no longer the Shopee sms services of 10 years ago. In the era of “flying”, not only is it difficult to obtain natural traffic, but it is not necessarily profitable to enter the market at a low price.
1. Activity warm-up
This is the most important thing, and it is also something that most Shopee sellers cannot do at present. The warm-up of the event here does not mean early exposure of coupons in Shopee stores, but a series of plans. Such as exposure in social groups and live broadcasts , or asking Internet celebrities or group purchasers to attract traffic to prepare for Double 11 traffic. . Although the traffic of social posts and videos is not as good as before, the emerging short video model is definitely the best weapon to bring traffic to stores!
Why are short videos so effective? Because consumers’ attention is now reduced and they need to quickly catch their attention, short videos are the best choice . Moreover, within the same period of time, short videos are view dozens of times more than long videos . So even videos from new accounts are easily exposed . This is why short videos are the current content trend. I believe you must have come across a bunch of short videos that are inexplicable and have very few likes. This is the characteristic of short videos. Any video can be easily promoted .
2. Shopee Live
Shopee seller: how should we deal with this unethical price increase? Live has always been easily ignor. But it is actually a blue ocean market! Currently, consumers who shop through live broadcasts are still a minority in Taiwan, but they have gradually increas in recent years. Moreover, consumers who shop through live broadcasts and those who shop in general stores are basically from different ethnic groups ! In other words, through Shopee Live Broadcast, merchants can quickly open up new consumer groups, thereby increasing store traffic and revenue.
In addition, Shopee has recently been cg leads investing resources in live broadcasting . Shopee live broadcast will definitely be a battleground for future military strategists. ! Shopee Live can also be use to warm up the Double 11 event and pave the way for Double 11 traffic. Therefore, Shopee stores + Shopee live broadcast are the future trend of Shopee business !