Ignacio Crespo
Ignacio Crespo
Partners & Integrations Manager at fromdoppler. Ignacwhatsapp data io is a travel and football fan, as well as an expert in Advertising and Marketing.
Wrote 9 posts
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Template to plan your Email Marketing strategy
To make 2016 the best year for your company, we have prepared a very special material: an editable template that will help you create your Email Marketing strategy step by step.
The celebrations, toasts and end-of-cycle meetings are behind us. 2016 has begun and you can’t stay behind! Take advantage of this moment to renew your energy and reflect on your Email Marketing actions or get inspired to plan your first strategy. Come on, this is your year!
Get your reports, calculator, calendar ready and find a comfortable chair. You have to create the plan that will change your company’s results. But don’t worry, you are not alone. Our editable template will help you to create it easily. Download it for free!
How to design your email marketing plan from scratch
Whether you are about to start in the fascinating world of Email Campaigns or simply want to review your strategy for the coming year, we will present you one by one the aspects that you should not lose sight of in order to achieve your goals. Don’t miss this amazing step-by-step guide!
1)- Collect the information you need to plan
The key to any successful plan is to start creating it once you have reliable data about your target audi singapore data ence , your competition and your own company. To do this, you need to become a real detective! Here are the elements you need to analyze:
Know your target market
The only way to increase the effectiveness of your Email Marketing Campaigns is to have a clear idea of who you are targeting. The more information you have about your Subscribers, the easier it will be to reach them with a message t the Internet 3.0! What you need to know hat is appropriate to their interests, needs and problems.
Have you ever heard of the concept of Buyer Persona ? This term is used to designate a fictitious entity that is created to represent the different types of clients to whom you want to direct an action. If you are able to build this “model” of your target audience, you can’t fail!
Study your competition
Although it may seem hard to believe, other companies in your sector can be of great help when planning your strategy. If you follow their movements closely, you will not only be able to anticipate their future actions, but you will also avoid making certain mistakes and be able to detect opportunities to take advantage of. Discover how to spy on your competition !
Determine your value proposition
What makes your company unique and unrepeatable ? If you don’t know the answer to this question yet, you’re in trouble. In order for new consumers to choose your products and for your customers to continue doing so, you must give them something special .