This is a very specific question for our business. We have to make a decision about it soon. Writing these lines will probably help us make a good decision.
Investing in Lego is not that easy, especially if you are too short-term. Buying Lego and selling it at a profit does not work immediately. You always have to leave an adequate time margin to allow these sets to mature like a good video and increase in value.
How is our investment in Lego going?
We have made good decisions in this regard over the last few years. We have invested significant amounts that now allow us to reap what we have sown. These days, surprisingly, we are selling more Lego than ever before at this time of year. This is mainly because we have never tried it before, since Lego is typically reserved for the Christmas season.
Now things are changing. We may reach singapore whatsapp number data November and we may already be out of stock for some sets. We are advancing the recovery of capital, sacrificing some ROI in favor of turning things over more quickly.
We still have a small “debt” from Lego, so to speak
I mean Lego sets that were purchased is it necessary to have a transactional email service? years ago without taking into account the retirement date. We operate differently now. We buy in relevant quantities directly from Lego 1-3 months before Lego stops manufacturing them. Buying in large volumes from a single supplier also simplifies management. I’m not going to lie to you.
I was recently able to share that our own brand products are already contributing to 50% of profit. With the recent mass shipment of Lego sets and their subsequent sale, this percentage will fall. It is clear that our own brand will be the future.
How are our own brand products doing?
We already have some products qatar data that are selling very well. Expanding the catalogue to find more top sellers is something we have to pursue more vigorously than we are doing at the moment. It is also clear that it is a risk. It is the risk of not getting it right and not having the turnover we need.
This is why the decision is now more complicated. Do we invest a larger part in Lego, which is more or less safe, or do we want to take a higher risk with own-brand products? The answer could be this.