Don’t just check the logo, but the other relevant pictures in your webpage as well. As I inspected the Leadership Stack logo, I saw that it doesn’t have a proper alt text, so that goes into the table. on-page seo audit findings document alt-text Buttons and links It is important to check your buttons and links to make sure they are redirecting to the right webpage. have been flowing to the different pages in your website. It can also give users a bad experience and negatively impact your website’s authority. on-page seo audit buttons and links There are tools available that can help you find broken links faster, but if you’re manually doing the on-page SEO audit, you can simply click on each button and link to check.
When I made this audit, I found that the
“Courses” link at the page footer simply redirects back to the homepage. So, I noted down in my table that there is currently no existing “Courses” page to be used as a destination for this link. on-page seo audit buttons and links missing page I added it to the list with my proposed solution. on-page seo audit findings document buttons and links Now, the “Courses” link heads to masterclasses you can take. Meta description The webpage’s meta description is the short snippet that explains the content of the webpage on the result’s page. It is not a ranking factor but it is important in attracting users to click on your website.
It’s your first chance to give users a good
impression aside from your title tag. A good meta description must be less than 155 characters. It should include your webpage’s main keyword and give the user a window as to what your webpage contains. on-page seo audit meta description As you can see above, the meta description is too long and lacks the keyword we are trying to rank for. And because it’s too long, a user will most likely not click on our link when they see the meta description because they didn’t have that window to our webpage. So, that goes into the table.
on-page seo audit findings document meta
description Done! Now that you know how to perform an on-page SEO audit, you can go ahead and check the other pages of your website. Off-page SEO According to Moz, “Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority.” There is one major way to accomplish this: link building. What are links? According to Computer Hope, a link or a hyperlink is a “is an icon, graphic, or text that links to another file or object.” Links connect web pages to one another, making navigation easier. There are three types of links that you need to know: Inbound links Internal links Outbound links Inbound links Inbound links are links from other websites that link back to your website.
Here’s a simplified version to help you visualize
it easier: How to build backlinks to albania phone number library your website: Inbound links You can have multiple inbound links from one external website or referring domain, or one inbound link per external website or referring domain. That’s why when you do a backlink analysis of your website, you will see that your website has so much more backlinks than it does referring domains. For example, here’s the Semrush backlink analysis for SEO Hacker: SEO Hacker Backlink Analysis As you can see, in the past couple of months we’ve had around 5,000 referring domains, and we got around 256,000 backlinks from those domains.
There are two types of inbound links: dofollow
and nofollow links. Dofollow links pass on link juice to your website, while nofollow links just point other users to your website but don’t pass on link juice. Internal links Next, we have internal links. Internal links are links you create between the pages of your own website. The link I placed in the anchor text “internal links” is an example of an internal link. To visualize: How to build backlinks to your website Internal links Internal links have a couple of uses: They make navigation between pages easier. They help search engine crawlers identify the most important pages of your website.
They help establish your site structure. So
even if internal links aren’t as when is the best time to start a new habit? important for ranking as inbound links are, they are definitely important as they have their own functions that the other types of links can’t fulfill. By linking between your pages, you get to show your users and the search engine that your content in each webpage is relevant to one another. Outbound links Lastly, we have outbound links. These are links you place in your web pages that point to external websites. How to build backlinks to your website Outbound links Basically, you would want other websites to have outbound links that are directed to your website, making them inbound links.
Webmasters can also reach out to you and
request for you to link qatar data to their website. Depending on the agreement, you can opt to give them dofollow or nofollow outbound links. When you have a nofollow link, make sure you add the code rel=”nofollow” to avoid passing on your website’s link juice. Going back to our backlink profile: SEO Hacker Backlink Analysis You can see that we’ve referred to 868 external domains in the past couple of months. What is link building? Link building is the process (internal backlinks) or other websites. First off, you have to realize link building is one of the slowest processes that you have to go through to grow your site’s visibility as an SEO practitioner.