To create link bait content, you can consider the following formats according to Semrush: Interactive assets Data-driven studies and other assets Long-form guides content For example, we created a report on the State of SEO in the Philippines for 2022 where we discussed the search landscape in the country, our improvements and predictions for the coming year, how we fared against our top competitors, and so on and so forth. State of SEO Download: State of SEO in the Philippines 2022 Those who find this incredibly valuable can link to it. You can also create infographics, videos, and other content that other users will see as worth linking to.
Link exchange This is another one of my
favorite ways to get links. It’s straightforward—you negotiate with a reputable contact to exchange links. For example, you can email them and say that you have a website with a high domain authority and you’re willing to give a dofollow link this month in exchange for a dofollow link to an article you just wrote. This is also incredibly effective if you guest post a lot. In that way, you won’t be giving dofollow links from your website only (or ever), because you can link to them through the blog you wrote on another website. Paid links Paid links are one way to earn backlinks to your website, but they can result in harsh penalties simply because paying for links is manipulation of Google’s algorithm.
This is definitely the easiest way to get a
backlink, but it’s also the riskiest. Crowdsourcing If you don’t have plenty of time to guest post, you can opt to be contacted when companies or writers crowdsource answers for a report or an article they’re writing. For example, SEO Hacker was featured in a recent report by Databox titled, “Campaign Reporting: How to Gauge for Long Term Effectiveness?” Campaign Reporting How to Gauge Long Term Effectiveness Databox Blog This was the result of Databox crowdsourcing answers—and seeing that ours was worth including in their report. Contacting webmasters One of the most important things you should learn on how to build backlinks to your website is by contacting webmasters.
For example, if you have an article that recently
linked to their work, or if you noticed that they have a broken link in one of their articles, you can reach out and pitch your article as a replacement. This is one of the most difficult ways to get links, but like guest blogging, it is one of the most rewarding. See, this isn’t as simple as emailing webmasters and expecting links in return, it’s getting noticed and building a relationship with them first. We already know how important dofollow links are. If you were in their position, would you answer every single person emailing you for a link? No, right? You would answer only those whom you’ve seen have been interacting with your work consistently.
Internal linking Lastly, we have to go back
to internal linking. This doesn’t help argentina phone number library your website in the same way as inbound links do as we’ve mentioned earlier, but it does help your site be more coherent and it generates traffic to the other pages in your website. Technical SEO Technical SEO is one of the most exciting parts of learning SEO in my opinion and certainly one of the most crucial ones. There is a unique satisfaction you could get when you see Google indexing more and more pages of your website. At the same time, it feels like you’re walking on a field of landmines and one mistake can make your website virtually gone on search engines.
Sounds scary right? But don’t worry, just because
it has “technical” in its name doesn’t mean you need to have developer skills to do it (although you will need assistance from a web developer from time to time.) What is technical SEO? Technical SEO is the process of optimizing a website to make it easier for search engines to crawl and index. Generally, it also includes any technical aspects of SEO. Not only does technical SEO guarantee your website appears on search engine results but it also highly affects your rankings. Check for noindex tags The noindex tag is used to tell search engines to not show a specific page on the search results.
Meaning if you have a great piece of content that
is ranking really well and you thanks to solid project management accidentally add a noindex tag on it, it might disappear from the search results in a few days. Make sure that all of your important pages are indexable and only use the noindex tag when necessary. To check if a page has a noindex tag on it, you could simply go to its source code and find a noindex tag or install browser tools/extensions to make things faster. Check your robots.txt file SEO Hacker robots The robots.txt file is used to block search engine bots from crawling URLs that are specified in the file.
You could use the robots.txt file to prevent
search engine bots from entering qatar data certain parts of your website for security purposes or if you want a certain section of your site to not appear in the search results. By default, your site’s robots.txt file can be seen by adding robots.txt on your domain: “https://yourwebsitehere.com/robots.txt” Take note that once Google already indexes a page and you want to remove it from the search results, you should put a noindex tag on it first then block it through the robots.txt file to Visuals Controversial oroptimizations that you can do.