Therefore, it is necessary to learn how to filter and understand which ones are closest to the objectives of a business, which generally involve generating revenue.
1. Return on Investment (ROI) and Return on Advertising Spend (ROAS)
These are two of the most important business metrics, as they demonstrate the results delivered by marketing strategies. and shows when a strategy is effective and should receive more investment or when it causes waste.
Meanwhile, ROAS is specifically focused
On the effectiveness and return on advertising, while ROI measures the entire strategy used. Thus, one is more specific and the other is broader.
2. Customer Acquisition Cost (CAC)
Knowing the cost of acquiring each customer is essential for planning and developing marketing actions that take into account the total budget of the company you are working for. If the CAC is higher than expected, it is best to consider another strategy.
3. Cost per lead (CPL)
CPL is one of the italy email list mos t recommended in marketing, as it allows you to know the value of each lead that was acquired and analyze whether the return is beneficial. To do this, it is necessary to divide the amount invested in marketing by the total number of leads generated from different traffic sources.
4. Conversion rate
It signals the steps a person takes towards becoming a customer of a brand, which could be subscribing to a newsletter, downloading e-books, using a free version of a product, signing up for promotions, etc.
When the what challenges exist in telecommunications? conversion rate has very low numbers, there is a sign of little attractiveness or functionality on the website or social networks , which makes it difficult to attract people interested in purchasing a service or product.
For reasons like agb directory these, it is essential to monitor metrics in performance marketing to have a basis when thinking about strategies that effectively solve a customer’s problems.