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All work nes to be measur to understand whether the efforts towards a given objective are worthwhile or whether it is necessary to reformulate the strategy. In this sense, metrics in performance marketing present themselves as an alternative.
Because many people, possibly clients of companies that work in the sector, attribute results or lack thereof to the number of followers or likes on a social network, for example.
This means that there are metrics in marketing that work more for vanity than to signal the effectiveness of strategies. For reasons like these, we have prepar this post so that you can understand more about the subject. Keep reading!
What are metrics in performance marketing?
As the name suggests, metrics measure the performance of actions implement in marketing to achieve specific objectives, which israel email list may be to increase the rate of users who perform an action, such as purchasing or downloading an e-book, for example.
How important are they?
As mention, metrics serve as a guide for professionals to know whether the actions implement generate positive results or not, in addition to serving as insights for the development of future actions. All of this also serves as proof to the client of the value of the work perform.
If there is no measurement using
These indicators, the work will be guid by guesswork, which creates a high risk of companies having failures in their actions, wasting time and resources, lack of productivity, demotivation of the employees involv, etc.
This is detrimental m2m gains ground in health, industry, transport, communication and agriculture both to the reputation and authority of the organization responsible for the work and to its clients, who are frustrat agb directory with the results.
What are the main ones?
Initially, we said that some metrics give the wrong impression that digital marketing actions generate good results.