Data collection and processing
Today, we have almost infinite information about our audience. With the LGPD (General Data Protection Law), we have also entered an era of respect and privacy regarding what we collect and store about users. Even so, it is essential to highlight that, in order to have customer experience strategies, the first step is to better understand the customer.
Therefore, it is worth collecting information, conducting research, asking for feedback and even interviewing your customers. This way, you will have quality materials on:
Who is your persona
What the customer is looking for when they make a purchase from your company;
what are the desires and problems that must be solved with the purchase;
who your audience listens to, what they watch and who they talk to;
how to surprise consumers and potential customers.
Analysis of the user’s iran email list emotional aspects
For your brand to be successful in its CX strategy, another key point is to figure out what to do to create an emotional connection. Note that Netflix’s strategies involve a biting sense of humor and a light-hearted tone, while the O Boticário brand focuses on creating a more emotional relationship that values emotional bonds.
So, the first step is to learn more about
Your brand, what you intend to sell (in terms of purpose and values) and how your audience perceives it. Then, think about what actions to take to strengthen this bond and delight consumers.
Reduced effort oxxo deploys contactless payments in mexico and optimized experience
The sales cycle has several stages. The customer contacts the company at different times, and all of these contacts agb directory are experiences that they have with the brand. The reduction in effort is related to user experience studies. The idea is to make the process easier, more intuitive, of higher quality and surprising for the public.