Once upon a time, in a picturesque country beyond several mountains, the pilgrimage of one brave pilgrim began. He didn’t know where the path would take him, so he kept dropping crumbs to be sure, so that he could easily hit home if necessary . This can be not only the beginning of a fairy tale, but also a description of surfing from the early era of the Internet. The navigation was supposed to help Jeníček and Mařenka back to their mother, while Honzo Novák was on the homepage. The so-called breadcrumbs are used until now. And perhaps they are more important than ever. Why?
But let’s go step by step, not a shortcut. After all, you can always come back
What is breadcrumb navigation?
It is an orientation element that shows users where they philippines whatsapp number data are on the website. Breadcrumbs, as these “clues” are called according to the already mentioned fairy tale, make it easier for visitors to go to previous pages (which are usually superior categories) and the homepage.
What is breadcrumbs for?
Thanks to them, the website visitor finds out where he is and where he can return . The detailed navigation is usually displayed, even if you do not get to the product page via the homepage, but perhaps via search engines, from social networks or via PPC.
For example, a person can immediately understand the multi-layered structure of a huge e-shop, although the link sent him all the way down the web hierarchy.
The granular navigation therefore improves the user experience . And this can be manifested, for example, in the fact that the visitor stays on the website for a longer time , browses more pages and is therefore more likely to make an order.
Breadcrumbs also affect the display on the search results page to some extent. Google uses them to categorize and contextualize content . You can see navigation as part of structured data, but it has no impact on SEO as such.
Typology of granular navigation
Traditionally* we encounter 3 types of granular navigation:
1. Location breadcrumbs
The most used type of breadcrumb navigation, which function AI real estate agent shows the position of the current page in the hierarchy of the site, regardless of how you got there.
2. Path breadcrumbs
Detailed navigation that shows the path you took to get to shopping data the current page. It either displays the entire route, or, for example, only some waypoints or the “back” button leading to the previous stop.
3. Attribute breadcrumbs
A granular navigation that shows the main attributes of a given product, by which searches are often filtered. It can be about color, price, material, brand or type of collection. That is why it is mainly used by e-shops.