The conference, full of practical instructions and real examples from the world of e-mail marketing, brought a lot of aha moments and surprises in the form of different opinions and procedures. We told you a little bit in the first part of this miniseries, today we continue and this time we enter the waters of legislation.
Legislation 2023: The button amendment also affects email marketing
Attorney Petra Stupková from Legitas.cz focused on four main points :
buttons,
text messages,
review,
discounts.
At first glance, the topics arising from the button amendment do not relate to e-mailing, but everything is related to everything.
Newsletter subscription buttons
The buttons from the amendment apply mainly to pur russia whatsapp number data hases and orders, however, you also use buttons and checkboxes when collecting e-mail contacts , so a little repetition will not hurt. Who can you send newsletters to?
To recipients who have given consent.
To customers who had the option to disagree.
The first point is clear, this is a classic subscription to NL , either via the website or social networks.
In the second case, it is a customer whom you informed duri marketing training from logo to rebranding ng the order that he is subscribing, but at the same time you gave him the option to refuse this .
And pay attention to one more thing. You should send customers in NL an offer of similar or related goods (services) that they have purchased from you. If an e-shop with shoes takes advantage of the situation during the covid period and starts selling respirators as well, it cannot shopping data ship these goods to existing customers in NL. And vice versa – if he gets new customers thanks to the respirators, he cannot then offer them shoes in NL.
Business messages in SMS
The same rules apply here as for e-mail: it must be a customer who had the option to refuse to be sent, or a non-customer who has given you consent. A link is not enough to log out , because not everyone owns a smartphone. The solution is to log out using an SMS in a certain format.