In January, there was a conference full of practical instructions and real examples from the world of e-mail marketing, and of course we couldn’t miss it. We learned what (doesn’t) work for whom and what awaits us and will not be missed in the e-mailing year of 2023. And now you will find out too.
A rich program full of information
During eight hours, 17 speakers took turns. Various fields and positions were represented, but all the speakers had a lot to say about email marketing. Some spoke individually, others took part in a panel discussion, in any case, there were so many interesting things that one article will not be enough.
Keynote for 2023? Behind every acquired contact is a person
The first lecture served as an introduction to the entire co saudi arabia whatsapp number data nference and its topic was E-mail address = human being . The Customer of 2023 has completely different needs than the Customer of 2022, and e-commerce is likely to face cost optimization this year. The first speaker, Lukáš Balek from Ecomail , therefore emphasized the importance of the new strategy and the role of e-mailing, which will be aimed mainly at building and maintaining a relationship with the customer.
People nowadays think more about what they buy and for how much. It is no longer (and will not be) so easy to acquire new customers with successful newsletters . It will be all the more necessary to communicate with the existing ones, to pamper them . That’s why we have to imagi marketers are not advertising salespeople ne a living person behind each address before we set something in the tool or on the website.
Considering the mentioned cost savings, the imaginary voices of Relationship building and Economics will probably compete in your head . Lukáš outlined this shopping data very wittily and aptly:
Economics: “Turnover, performance, conversion!”
Relationship Building: “Isn’t CLV more of a parameter of success?”
Economics: “Let’s put 20 products in there. Long live vendor marketing!”
Relationship building: “How about some content? Building an identity?’
Economy: “Pop-up now and then exit pop-up.”
Building rapport: “What to do less violently and more humorously?”
Trust that if you persevere in building a relationship and focus on branding , it will pay off. “Communicating with existing customers is more advantageous than looking for new ones,” Lukáš concluded his lecture.
After all, branding is the elementary school of email marketing.