Have you tested your website speed lately? As long ago as 2011, Geoff Kenyon led a study in which he determin. The benchmarks by which to compare a site’s speed against the rest of the Web:
Five years later, today, you can bet those numbers are way off the mark.
Most of the time, other aspects of digital marketing have been prioritized, including social media marketing, search engine optimization, and content marketing. However, page speed optimization was neglected. Maybe you have a great website with good content and excellent functionality, but what is its quality in terms of operation? Milliseconds really do matter when it comes to website optimization.
You’ve probably already asked yourself
the question: “I really have a lot of visitors, but why do I have so few conversions?”
Minimum speed
The cardinal question is: how fast should a website load in 2016?
In Google’s “Site Performance for Webmasters” video, Maile Ohye states that “the upper limit of acceptable for an e-commerce site is two seconds. Here at Google, we try to get under half a second.”
Half a second (0.5 second) is equal to 500 milliseconds (ms), it is literally just a blink of an eye, the blink of an eye lasts from 300 to 400 ms.
So the answer to our question is: from 500 milliseconds to a maximum of two seconds.
A site speed checker called Pingdom has compiled statistics on sites that used the tool last year:
These giants have improved their performance purely by optimizing their sites for speed. It wasn’t about their products or their brand name ⎯ they took into account that people’s patience is constantly decreasing and satisfied their customers by offering them a good, fast website.
A painful reality
There are many simple tactics you can use to increase your website speed if you stick to them:
Choose a good web host
When you opt for some cheap hosting services, the results will be similar. You get what you pay for, that’s it. It will be different when you choose a good hosting company; you get better support, better speed, and better space to meet the demands of your website.
Today, in 2016, you will find hundreds of web hosting companies that offer a good service, but there will be only a few that will truly provide everything your website needs. Consider finding a web hosting company that many; you are sure. To find numerous web hosting reviews and complaints that can qatar phone number data point you in the right direction. But definitely do not jump on the bandwagon, do not choose the first website whose advertisement you come across.
Evaluate user experiences
When you’re building a website, don’t just tweak it to suit your exact tastes. At the stage when the web page is supposed to charm and attract, it loads different elements at different times. If you have the kind of business that requires visuals rather than text, improve the user experience by optimizing images for appropriate sizes and breaking them into sections to make the page load easier Study and try to understand this concept
In addition to search engine marketing training from logo to rebranding optimization (SEO), this concept is also important for designers and developers. It is just as important as maintaining the user interface and user experiences. Check your website with Google’s PageSpeed Insights cg leads tool. If you don’t have much coding experience, consult a web developer who can help you optimize your website.