The effectiveness of each group of messages by the traffic and sales receiv . But since the URLs are very long, it is necessary to use a shortener — however, then the link may not inspire the necessary trust. You can also measure the effectiveness of SMS in comparison to other channels. For example, you can lead users to a special landing page via social m ia and text messages, and then evaluate which method was most effective.
How to write and send texts for SMS mailings
To ensure that SMS mailings lead to increas sales, we recommend using the following tips: Keep it short. People are usually too busy to read rich people number data long messages, so they may either put them off until later or ignore them altogether. In addition, the standard length of one SMS is up to 70 characters in Cyrillic. Therefore, if the message is longer by at least one character, the billing will be as for two SMS. Include personalization.
People are more interest in receiving messages
With information about themselves or their order, rather than just an impersonal mailing. Therefore, it is better to add the subscriber’s name, product name, discount size, etc. to the SMS. You can also use segmentation. For example, send regular continue your visit to our blog and learn how to create an effective media plan ! customers a notification about a new collection, potential customers – promo codes for their first purchases, inactive users – reminders about abandon carts. Add a call to action. Even if the SMS offer is perfect, it is better to explain to the client how to use it.
To do this, at the end of the message
Incentives for action are indicat , such as “Register”, “Get a coupon”, “Place an order”, etc. The content of the call to action depends material data on the target action: for transitions to the site, you ne to add a link, for calls – a phone number, for offline sales – a store address. Use the “invert pyramid” principle. At the beginning of the SMS, you ne to write about the most important things – discounts, promotions, product advantages. And then you can talk about less significant details of the offer.