If you’re serious about lead generation, you need to consider optimizing your contact form. Contact forms are one of the most important lead generation tools and the primary source of leads for most businesses.
Having a good contact form is important for optimizing lead generation for your business. This article will summarize key data and help you discover best practices for optimizing your contact form so you can get more leads in no time. Let’s get started.
Why do people abandon online forms?
Here are the key latest statistics you whatsapp and digital marketing need to know about online form abandonment:
- 29% of online forms are abandoned due to security issues
- 27% due to form length
- 11% from advertising or upselling
- 10% comes from unnecessary questions
By avoiding the mistakes that lead to online form abandonment, you’ll generate more qualified leads. So how do you optimize your contact form to increase the number of leads and improve conversion rates?
1. Simplify the form fields in your contact form
How do you do yourContact FormIs it easy to fill out? First and foremost, your contact form should be simple and easy to understand. There shouldn’t be any complicated form fields or too many open-ended questions.
One important thing you need to do is to eliminate any unnecessary questions in your contact form. All they do is add an extra hurdle, so focus on collecting the important information.
This is a great example of a simple contact form by ClickUp that is simple and straightforward to fill out. With only 5 fields in total, any interested user can fill out their information in less than a minute.
2. Make sure your contact form is mobile-friendly
Mobile browsing accounts for54% of global website trafficThis means what are programming paradigms and what are they for? you need to make sure your contact form is mobile-friendly, which you can do by following these few simple steps.
First, you need to make sure that the font size is large enough for people to read on both desktop and mobile phones. Also, make sure it is responsive, meaning it adjusts accordingly to the screen size. This way, users won’t have problems filling out the form on their phones.
3. Place the contact form prominently on your website
Let website visitors see and use yourSubscription Form PluginVery important. Placing your form in a highly visible location will make it easier for users to find and use it.
One of the best places to place a contact form is in your landing page with a “Contact Us” link header.
Another option is to useFloating contact typePlacing your contact information in a prominent location lets people know that the contact form is accepted, which makes them more likely to fill it out if they need to contact you.
Now that we’ve simplified our contact form, made it mobile-friendly, and placed it prominently on your website, what’s the next step to increase conversions?
4. Improve your call to action (CTA) button
The most important part of a contact form is the call to action (CTA) button. Users loan data click on this button to submit the form. So make sure your CTA button is eye-catching and easy to find.
Instead of using generic words like “Submit” as your call to action, you can use something more enticing like “Free Trial,” “Free Subscription,” or “Download Now,” so there’s something in there that will appeal to your users. If you’re experiencing writer’s block, you can use software likeAI Copywriting ToolsHelp you generate high-conversion copy.
5. Incentivize users to fill out the contact form
One of the best ways to generate leads is by using a lead magnet. So what are some of the best lead magnets that can help drive leads to fill out your contact form?