According to the “Marketing Rule of 7”, a prospect has to receive your message 7 times before making a purchase, so spreading the same message in a creative and relevant way using the content reuse process will make you more present on the Internet and increase the chances of reaching the same person from different channels.
Increas awareness and authority: By publishing different content, in various formats and on multiple platforms on a specific topic, you will gain more trust in your audience, increase awareness and position you as an expert in your field.
As you can see, recycling marketing content has many advantages that will generate positive results in the long term. Now it’s time to see what methodology we should use.
How can I repurpose my marketing content?
There are 5 simple steps to properly repurpose your content:
Identify the content you would like to repurpose. To do this, you can group it into different groups (e.g.: Popular Content / itorial Content ; generally, this is content with potential but that has not receiv the attention shareholder database it deserves. Old Content ; generally, this is content that can or should be updat with new data or statistics).
Update your content to current trends
You may ne to review your statistics and update them, or you the real estate agent scans may ne to include audiovisual resources or images that you did not include in the first ition, or you may ne to update the keywords you us in the first version to optimize your SEO and make it easier for search engines to find you.
Publish: Once you have updat your content
Make sure to publish it wherever possible. When updating popular content articles, make sure to it the same article to not lose the SEO impact you have already achiev. For itorial content, you can publish the content with yeezys shoes better graphics, images or audiovisuals that will attract more attention from the audience. For content that nes to be updat, you can create a completely new post with the latest trends and add an internal link to the old post, so that users can be rirect to it.
Promote: The time you save by recycling content instead of creating new content from scratch can be us to promote said content, whether on social mia, creating Facebook, Instagram, etc. campaigns.