Evaluate: The last step, but not the least, is to verify and evaluate the entire recycling process. To do this more comfortably, you can use the following metrics: total number of sessions / % of new sessions / New users / Time spent on the page / % of bounce rate.
Okay, now that we have
Both the benefits and the methodology in mind, let’s lay out some ideas that you can use for your business.
When recycling marketing content, there are several re-conversion possibilities depending on the original format of the content we decide to recycle, for example:
Recycle a Blog post :Recycle Marketing Content Repurpose Content
Create a video on Youtube : In this case, if you have any explanatory “How-to” type blogposts, it would be a good idea to turn them into a video and upload them to Youtube. These types of blogposts have a greater impact nurse database on the audience if they are converted into an audiovisual; for example: let’s imagine that you have a camping or mountain products store, and you have created a blogpost about a new camping tent that you have just received. In the blogpost you can explain how to easily set it up in a few minutes, but you can also create a video on Youtube showing the process for a greater impact.
Create an infographic
If you have a blog post in which you present various statistics or data on a specific topic, you may consider recycling that content and turning it into an infographic. It will be easier for you to convey your what is brand equity and why is it important? message and generate more impact on your audience with audiovisual resources.
Create an ebook: In this case, if you have a popular blog post that has been successful with the public, you can consider turning it into an ebook. These educational contents are perfect for launching campaigns on social networks such as Linkedin or Facebook. In this way, you will increase your brand recognition, generate more leads and with a bit of luck, increase your sales. On the other hand, it can also be useful for generating long-term results since it is educational content that will improve your SEO strategy.
2. Recycle content on social networks:
Recycle images: If you have a quality image that you’ve only yeezys shoes used once, you can consider using it as a background image for an Instagram post, always respecting the regulated dimensions.