Dharmesh Shah, CTO and co-founder of HubSpot, in conversation with Sam Parr, Host of My First Million, reflects on the sense of community and how important it is for individuals to feel part of a group in which we feel valu and where our interests are shar.
We must always be very focus on something specific, be it our career. Our new hobby, our friends or a new sport…, because this is the way to grow and be better at any challenge we set ourselves. Darmesh Shah
That’s it for our brief summary of INBOUND22
We will soon be detailing the new products present by HubSpot. You can check out a preview on their website: hubspot.com/new. Don’t hesitate to contact mbudo for more information.
Inbound Marketing for SaaS Software Companies
Did you know that, on average, companies that apply an inbound marketing strategy generate 1,877 leads per month and 1,523 MQLs ?
As the owner, CEO, CTO or software engineer of a SaaS company. You have physician database the responsibility of having a thorough knowlge not only of the software or service you sell but also of the nes of the user it is aim at. One of the best ways to meet those nes is through an Inbound Marketing strategy… let’s see why:
About Inbound Marketing
Today, the average user is expos to an overload of information. To give you an estimate, according to a study by Neuromia we receive around 6,000 advertising impacts a day. Our brain is already so accustom to start working with a trustworthy receiving such a load of information that we unconsciously classify/sort and remember only the information that interests us, discarding everything else.
Well, Inbound Marketing is about just that, providing
Disseminating in a non-invasive way the information that interests or is ne / sought by your “Buyer Persona” or your ideal client, in such a way that you attract them to your business instead of “bombarding” them with yeezys shoes messages and ads. With a well-defin target that fits your product (in this case software) and an Inbound Marketing strategy, your SaaS company will act as a magnet that attracts new qualifi leads and clients.