Some services people seek mainly for their own well-being. Try to invent such a story for them, thanks to which they will find their way to you, for example by recognizing themselves in it . Tell them how your services will impact them or how your products will impact their lives . Every one of us wants to be a superhero, at least in the back of our soul. Show your site visitors that you can do just that and they will become your customers.
One such superhero story almost suggests itself in this case:
“A beautiful flower delivered out of nowhere can put the most b uk whatsapp number data eautiful smile on your face. We have believed this for 15 years. We took the first bouquet to a lady who had not seen the sender for two years. Her eyes lit up when she saw the flowers, and after reading the attached card, she quickly reached for her phone.
We love our job precisely for these moments. With each delivered bouquet, we give a piece of happiness and joy.”
Where to use the story everywhere?
Stories don’t succeed in the marketing world just because they fit so well in the About Us section . You should weave the whole web with them . For example, SmartEmailing’s effort to educate customers about email marketing or “fighting spam” is evident in sections such as Training , Educational Downloads , or the company function AI real estate agent blog . The Květinyonline.cz website also repeatedly reminds of fifteen years of experience in delivering flowers to cities throughout the country. And in each of the cities, they stand behind some romantic story, which can make other new customers fall in love with them .
At the same time, both examples show how a good corporate story should respect the communication tone of the brand . So while SmartEmailing is mainly an authority that helps and educates, Kvě loan data inyonline.cz fulfills the most secret wishes of its customers. Therefore, you should also use your storytelling to reflect as concisely as possible how you want to affect the customer and what you really are.
Who else inspires us with their story?
BeWooden – When all content smells of wood and love for craftsmanship
BeWooden – the story of this brand takes place in the Beskydy foothills, where in 2013 it started producing the now legendary wooden bow ties. The range has already expanded considerably, but BeWooden keeps its love for craftsmanship, nature and handwork.