Facebook is constantly evolving to satisfy its fans and customers. Changes to the algorithms that show friends’ posts and “liked” pages on your wall change so quickly that regularly adjusting to the news has become a daily bread for network administrators. What were the biggest changes affecting Facebook marketing in 2017?
Testing new feeds for site posts
The biggest scare of 2017 for marketers was the so-called Explore Feed, a feed explorer that many Facebook users don’t even know about. By default, it offers new content that the social network h south africa whatsapp number data as evaluated as interesting for you. In autumn, however, a test took place in some selected countries, including neighboring Slovakia, during which Facebook redirected posts from local sites to the Explore Feed.
What did this mean in practice? Users could only see friend posts and sponsored page posts on their wall. The organic reach of the site went down significantly. Although Facebook has said it has no plans t taiwan Housing has always been expand the feature outside of test countries yet, the organic reach of page posts is still declining overall.
A drop in engagement and organic reach
The number of Facebook users is growing and there are also more and more company pages. Of course, this increases the number of competing posts on your page’s fan walls – her posts are no longer reachin loan data g as many people without sponsorship as before.
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According to a survey by the BuzzSumo server, the first major decrease in organic reach occurred right at the beginning of the year after the introduction of the new algorithm for displaying posts on the wall. The latter was supposed to help display more current topics that users are interested in, and slightly put aside individual preferences. Thus, authentic posts reflecting current events began to app.