How to apply neuromarketing to a company’s marketing strategy?
Now that you know what neuromarketing is, its importance and impacts, let’s see how to use it in practice.
If you work in e-commerce , the design of your store can have a direct impact on sales. A poorly organized environment, with confusing information and high difficulty in following a process will certainly not have good sales.
You must think about the brand’s values, what it wants to convey to the public and then create its virtual environment.
Explore the visual
An image can be india email list understood more quickly than text. This statement is important for companies, especially when we talk about using social networks as communication and sales channels.
A post with a human face or a picture of a baby will certainly attract more people’s attention than a long block of text, for example.
The brand’s visual identity is also very important. All graphic elements must explore the company’s values and culture to generate public acceptance.
Simplify the purchasing process
You know when you walk adb directory into a physical store and simply don’t know where to go or how to find the product you need? If this happens, that store is wasting opportunities.
This can also happen in a virtual environment. If there is no intuitive menu and product division, the sales cycle can become so complex that people give up in the first few steps.
Analyze your store, whether how to call dubai from usa: a complete guide! physical or virtual, and all the steps a person needs to take to place an order. The simpler and faster, the better!
Use the price anchoring technique
Neuromarketing studies have shown that we do not know how to evaluate the prices of products based on their intrinsic value. This difficulty can complicate the decision-making process, but it can also be seen as an opportunity.