This commercial has a strong appeal to the sense of belonging. Children watched it and immediately ran to their parents to ask for the product, after all, they didn’t want to go to school and see that all their friends had the scissors and they didn’t.
in the commercial, the number of sales was surprising and the advertising from the 90s is remembered to this day.
Netflix
Did you know that the world’s most
famous streaming service indonesia email list also explores neuromarketing? Netflix offers a subscription service to its customers and, to encourage this monthly payment, it allows the user to have one month of access to the catalog without being charged, with a full demonstration of its platform.
The future customer can see how the service works, its differentiators and reasons to subscribe. More than that, the reciprocity trigger is applied. The brand gives something to these potential consumers and they return this action by subscribing.
The price anchoring technique involves
Working with product adb directory values to generate greater customer confidence. For example, imagine that a person enters a store with the intention of buying two different items, such as a television and a coaster for the sofa. If you are the salesperson, which of the two would you present to the customer first and why?
Ideally, the television lightspeed unveils its new cash register system should be presented first, but not because it may represent a greater profit. The issue here is that the TV has a higher price tag than the coaster. After spending R$3,000 on a television set, for example, R$50.00 on a coaster does not seem expensive.
Now, try selling just the $50.00 coaster to a customer. They may find this price too high, precisely because they have no way of comparing this cost with another.