At this point, it is essential that the communication of the material is direct and attractive, so that the public can quickly understand what it is about, generating an instant attraction to the advertis product.Advances in technology have allow new mia to emerge, making it easier to use the internet to display ads. Today, it is possible to run campaigns using different activation models:
e-mail marketing : promotes the integration of an e-mail marketing sending tool using a JavaScript API;
advertisements on specific portals: using negotiations directly with Publishers;
Programmatic mia
which is carri out japan email list through a Demand-Side Platform, or DSP, which allows inventory buyers (in this case your e-commerce) to purchase advertising space on different web pages, according to their targeting segmentations, ads and investments.
At this stage, there are two essential platforms for brands working with retargeting: Google Ads and Facebook Ads . Both tools allow you to run different campaigns, with specific segmentations and create complete reports on the performance of your investments.
Facebook Ads is aim at remarketing ads within the world’s largest social network, while Google Ads works for different placements within the search engine and the company’s platforms.
Analyze returns
Generating reports from your retargeting strategies is the best way to monitor the performance of your numbers. In addition to measuring whether the investment is positive or negative.
Monitoring metrics provides establishments with an opportunity to optimize their campaigns, always seeking the best possible result from the investments made.
Did you see how to avoid food waste in catering? that retargeting is not as complex as it seems? Quite the opposite, with the numerous tools available today, this strategy has become an alli and efficient practice for companies. Therefore, be sure to plan your campaign right now and ensure great results!
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