The way we read texts has changed with the introduction of the Internet. Every day millions of pieces of content fight for the user’s attention. When we arrive at a website or blog we make a decision to stay or escape in less than a second. There are 4 phases to get a reader to read a blog post from beginning to end:
Writing a good blog post
Generating visits (phase 1): to attract attention, titles are a key factor in generating traffic to the content.
Preventing the user from escaping (phase 2): once the visitor has landed, they need a scannable structure to be able to extract the main ideas of the post.
Reading the introduction (phase 3): headlines are important but it is now that we can show that we have not exaggerated to increase visits to our website.
Finish reading the post (phase 4): When you start and don’t take into account the key factors mentioned above, only a small percentage of all visitors make it past phase 3.
Although the introduction is not argentina phone number library the first thing your blog visitors read, it requires your attention as a blogger if you don’t want to disappoint the reader once the first 2 phases have been passed.
Why a good introduction is important
If you have a blog, you are not only interested in generating traffic peaks and starting from scratch every day. You have to focus on converting visitors into readers.
4 points to keep in mind ux design: What do users actually expect from it? when writing a good introduction
Sometimes the introduction of a post is the one that takes the most effort because it is not always easy to find an elegant way to start a post. I have found that the following 4 points help to generate the necessary “appetite” that motivates reading a post from beginning to end.
1. Share a personal story: many asb directory posts do not make a blog. If you want to make an impact with your content, it is also necessary to share something about yourself in your blog. It is not necessary to communicate intimate aspects, but a small personal detail helps to connect with your readers.
What you can learn about starting
2. A recent event: it is not advisable to focus a large part of the posts on a blog on a current event. Even so, you can use this to hook the reader with news that they can relate to information they already know.
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3. Provide data and a background story: a type of post that is part of the content that receives the most retweets on this blog is the practical case studies. When you talk about people, products or companies, provide background information in the introduction that may not be well known.
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4. A fictional situation: if you have completed the 3 points above, you can always make up a story. Even if it is not real, it can help you better explain the key message of the main content.
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