Positions in the TOP search results are great, of course. But the impact of SEO on business growth is much more important. You should be focus on: Attracting the right audience. Providing users with the information they ne to spend time on the site and perform the desir actions. Conversions to turn organic traffic into results. Improving your reputation and increasing your brand awareness. Read on as we share the top priority metrics to measure the effectiveness of your SEO efforts.
Engagement metrics Here are some engagement metrics to track
Number of failures Bounce rate is the percentage of users who return to the SERP. Or simply leave the site without going to another page. A high female number data bounce rate indicates that visitors are not finding what they ne . Bounce rate is important for SEO. A lot. It helps identify issues relat to: User experience – a high bounce rate may indicate issues with content, design, or the site’s relevance to search intent.
Ranking – A high bounce rate signals
To Google that a site is not meeting user expectations and that it ne s to be lower in visibility. How to check bounce rate Using Google Analytics, for in this post we will teach example. There you can see the percentage of visits to one page and even divide it by the total number of visits. The output will be the percentage of bounces. So if 500 people visit the site and 100 of them interact with more than one page, then 400 visitors left.
So the bounce rate is 80%
400 visits to one page divid by 500 total visits and multipli by 100). Time spent on site Session duration is the amount of time a user material data spends on a site. Spends actively. That is, interacts with the content. For example, if a user searches for “best running shoes,” clicks on a link, spends three to four minutes reading the content, and continues to interact with other parts of the site, then this can be consider an active session.