Define the conditions for the goal to be consider accomplish ; Click Create to save the new settings. Mark the goal as key; Analyze reports to track your goal progress. Transactional metrics In e-commerce, a conversion is when a customer takes an action that will generate revenue. The most obvious conversion is a purchase, but there are other options, such as adding items to a shopping cart, creating an account, or subscribing to a newsletter.
What does eCommerce transaction tracking look like?
Something like this: A user searches for “best sneakers” on Google (or any other search engine). He clicks on a blog post with a title like “TOP 10 rich people number data Best Running Shoes of 2024″ that ranks first, second, and third in the search results. They read the review and click “Buy”, which takes them to the product page. The user adds the pair of shoes they like to the cart and makes a purchase.
So, if you enable the advanc commerce option
In GA4, the system will start tracking the entire customer journey (from viewing the product to purchasing). UTM parameters will identify continue your visit to our blog and learn how to create an effective media plan ! the blog post as the source of the conversion, the attribution model will assign merit to the post, and in the CRM it will link the purchase to the user profile for further analysis. Traffic indicators Below are priority traffic metrics that you shouldn’t ignore.
Volume of organic traffic Organic traffic volume
Is the number of visitors who came to the site through unpaid search results. That is, from clicks from SERP. High organic traffic indicates that material data search engines consider the site relevant and authoritative for the target keywords. So, if you write quality content, the site itself will convert users without relying on paid advertising. How to measure organic traffic Log in to GA4 and go to the Acquisition Reports section.