If you’re looking for better open and click rates, as well as increas sales, never underestimate the power of regular list cleaning of your email marketing databases.
After sending an email campaign, your messages can follow multiple paths.
End up in a spam folder, never to be seen Increase engagement by the reader.
Land in your promotions folder to be open only when the subscriber chooses to revisit it.
Get into your inbox with a notification and instant opening.
To ensure that all your emails end up in the third category, you ne to take good care of your email contact list.
In this article, we’ll share some of the benefits of list cleaning, as well as some best practices to get you start.
What is email list cleaning
It is a periodic audit of your email lists to ensure that only truly active accounts are includ in your next email marketing campaign.
This procure involves removing dead, fake, invalid or duplicate accounts to maintain good list hygiene.
It also gives you the opportunity to categorize your users and Increase engagement ensure that they only receive truly relevant information, recommendations and updates.
Why should you clean your email list?
There are many benefits of regularly cleaning trinidad and tobago email list 254,492 contact leads your contact lists. The following are the most crucial ones.
1. Lower bounce rates
The bounce rate tells you what percentage of sent messages at this point marketing automation are not deliver to their recipients. There are two types of email bounces: Hard and Soft.
A hard bounce is when your saudi data mailings are permanently reject, with no hope of ever reaching the recipient. The higher the bounce rate, the higher the risk of your mailings being flagg as spam.