Email marketing is now forty years old and continues to be the leader in effectiveness and ROI rates among digital channels.
Its popularity has been growing over the decades. Approximately 2.8 billion people worldwide use email as a digital communication tool.
And since change is the only
Constant in the digital world, it’s important to stay up to date with marketing trends. With the popularity of email marketing, it’s no surprise to see that, among today’s marketing tools for small and large businesses, it’s the one with the highest ROI.
Its potential ROI is typically estimated to be in the range of 4,400 percent. That is, every dollar invested generates an average return of $44.
In 2018, we have witnessed the evolution of artificial intelligence (AI) and machine learning for the creation of highly personalized content, predictive intelligence and content recommendations, marketing automation and data protection efforts.
Email marketing has evolved rapidly, challenging marketers to wisely combine data and technology to create relevant, unique and targeted conversations that drive tuvalu email list 10377 contact leads meaningful interactions between brands and their customers.
In 2019 which is just
Beginning but is already moving fast, marketers will have a wealth of opportunities to improve their email marketing strategies. They will be able to create more the point of view of logic and probability theory personalized and intelligent messages, establishing 1:1 conversations in a scalable way. Innovations in email marketing design, interactive and dynamic inbox experiences, and accessibility will open up untapped possibilities for saudi data brands to better engage with their customers.
If we project how the digital marketing landscape will change in 2019, we can anticipate that email marketing will be one of the most cost-effective ways to incorporate those new trends, leading to better engagement and more revenue for your business.