is it important Thus, in a general sense, brand equity is understood as the overall utility of the brand. Which consumers compare with competitors’ products. And brand equity is defin as the add brand value that a brand name brings to a product as a result of a company’s communication and marketing efforts. Brand equity is an additional effect on a consumer’s response to a brand. Associations and brand personality influence brand value. Brand equity is an important concept in business practice, as it allows companies to gain a competitive advantage among other strong brands. Organizations that have strong brands with positive brand equity have better product market performance, product extension and price flexibility. Communication sciences. The program prov
ides knowlge and abilities necessary
In the fields of organizational, social, political, intercultural communication; provides professional knowlge and skills necessary for communication spam number data management: analysis and evaluation of communication processes, creation and implementation of organizational communication strategy and tactics, organization of internal and external communication of the organization.
Public relations
This program prepares communication professionals who are able to analyze, plan, manage and evaluate communication processes. Work crystal is a tool that can be called creatively Have knowlge and apply. It when formulating messages for different audiences, combine different communication tools, plan their use and are able to analyze, plan, prepare and evaluate integrat communication programs. International communication . A graduate of the master’s degree in international communication is able to analyze modern mass communication processes in an international context and apply modern public communication theories and methods in various organizations.
Knowlge management and leadership
This program prepares specialists who bulk lead are knowlgeable. In strategic information and knowlge management. Communication and information research methodology, organizational leadership. Risk and change management, project management. Knowlge and innovation management, creativity and. Entrepreneurship, corporate communication, leadership, human. Resource management, policy and paradigms of mia, image and reputation, crisis management and communication, intercultural communication, intellectual property law. So, although the names of the study programs differ, basically all graduates of the master’s degree are communication specialists who can specialize in different areas.