It may seem Choosing a that there is nothing complicated in GEO promotion. You just need to select a country and start pouring traffic . However, the question often arises, why what is suitable for one country does not work well in another. Or why the cost of displaying an ad or clicking on it is different everywhere ? Specialists from the AdButton company figure out how to qualitatively and correctly pump GEO.
Types of GEO
It is known to website developers that GEOs are divided into different tiers. The first tier includes those that are considered to be very belgium cell phone number list expensive. While the third tier, on the contrary, includes the most budget-friendly ones. However, experienced webmasters consider this a fundamentally wrong approach. Since you can drain all the funds prepared for an advertising campaign in absolutely any GEO, regardless of where it is located.
Correct Choosing a work with tier-1
This GEO, as has been said before. Includes countries with high solvency, such as the USA, England or Australia and many others. These countries have very high entry costs. Expensive tariffs and require a complex approach to advertising. Since users of these countries have seen a lot. An arbitrageur alone will never be able to make quality content for a GEO from tier-1, he needs the best designers and copywriters to help him.
It is possible to enter such countries
But this requires a good starting capital. If there is no opportunity to spend the budget on testing various hypotheses. Then it is necessary robert calfee pdg-chm to initially study the target audience and start working with it. For example, in recent years, gambling has become increasingly popular in Europe among women aged 35 and over.
The profit on tier-1 will of course be high, but it is worth considering the risks that it may not work out, and then you will be left with rich data Choosing a nothing. Most of the traffic in the tier-1 GEO comes from social networks and instant messengers, which is associated with expensive Internet tariffs, while many providers offer users unlimited social networks and instant messengers.
It is worth noting separately that it is the tier-1 line that sets all future trends for 2 and 3.