Making your online store a success takes a lot of work. No magic bullet will bring you loads of customers without you having to do anything — and you should not trust those claiming that. We sometimes call SEO “Seriously Effortful Optimization.” Holistic SEO takes time and effort; it’s as simple as that.
Tools like Yoast SEO for Shopify make turning your store into a success story significantly easier, but it still requires sweat and tears. You need to write and improve your product content and continually track whether what you are doing works. If it doesn’t, you should adjust course and try again.
Over time, Shopify merchants like you get to know the tools, the content, and your audience and understand what works and what doesn’t — experience will help you in your commercial journey.
No single app can guarantee instant top rankings and ecommerce success. Instead, it acts as a valuable resource to guide your efforts. Engaging thorough keyword research, optimizing product descriptions, improving site user experience, and building quality backlinks are all essential tasks that improve visibility.
That being said, we built Yoast SEO for Shopify as a helpful guide — First, a note about SEO a personal SEO assistant, if you will — to help you reach your goals.
Here’s what you can expect when you install Yoast SEO for Shopify.
We are SEO experts
For almost 15 years, Yoast has been building products that help people with WordPress websites with their SEO. With over 13 million active installs and websites ranging in size from the bakery around the corner to some of the most popular, hugest sites on the planet, we’re not afraid to call Yoast SEO the #1 SEO plugin for WordPress.
You might wonder what this has to do with you as a Shopify merchant. Well, we’ve built our Shopify app using all the learnings and SEO expertise we’ve acquired over the years — which is a lot!
This experience resulted in an app that handles much of the technical SEO stuff for you. For example, the latest best practice for meta robots directives, product structured data, correctly setting indexing controls on paginated states, and all of the nuances of how various open graph and SEO settings work together.
What does all of this mean? The takeaway is that these settings are important in how high you end up in the search results. We also have close contact with Google and collaborate with them regularly. This makes it easy for us to stay updated on the latest SEO developments. This helps us constantly improve our app to ensure you stay on top of the latest changes in SEO.
We’re building innovative Shopify AI features
Like our WordPress plugin, Yoast SEO for Shopify has amazing AI features. We’re starting with our award-nominated feature Yoast AI Generate feature to help you quickly generate titles and meta descriptions. Later, we’ll also bring other features to Shopify.
Yoast AI Generate is easy to use and greatly enhances your Shopify SEO work. By georgia telegram data clicking the ‘Use AI’ button, the tool will generate five titles or meta descriptions based on the content you are working on. Pick the one you like and save your work. If you are not happy with the options, simply generate five more. Of course, you can always tweak them before applying them. Here’s a guide on how to use the Generate AI feature in Yoast SEO for Shopify.
This is just the start of using the power of generative AI to help you improve your Shopify store!
We make it easier to modify Shopify themes
When you install an SEO app, it needs to change your online store and theme. Don’t worry, this is normal. Depending on the other apps that you’re running, some other modifications will already have been made to your theme files.
Unfortunately, many of the new apps you install will apply their changes to what’s already there. That’s why ecommerce stores often end up with mismatched, malformed, and missing bits of (SEO) code, especially if you’ve historically used multiple apps.
The Yoast SEO for Shopify app is smart. It conditionally removes potentially conflicting code and cleanly outputs its own rather than forcing it on top of what’s already there. The app also helps you clean up your store when you delete it, should you choose to do that.
Our structured data is comprehensive
Structured data helps Google and other search engines better understand amount robert capelli pdg, fondateur or your pages, benefiting your rankings. Our structured data approach does a great job of connecting and describing products and pages. We don’t output ‘bits and pieces’ of structured data. We tie the structured data together and output it in a way that minimizes conflict and overlap. Of course, you can decide which pieces you want to turn on or off.
Our developer documentation has more technical insights into our Schema structured data implementation.
We support Shopify review apps
Structured data also allows your customers’ ratings to appear in the search job data results. This is essential when you have an online store. It shows other (potential) customers that you are trustworthy and will increase their chances of visiting your website. That’s why we support many review apps on Shopify.
We handle the structured data for your ratings and reviews to make those ratings appear in the search results. We currently support several review apps, including some of the most popular ones in the Shopify App Store, like Judge.me, Look, Ali Reviews, and Opinew.