Today, people are used to shopping online. It’s easy and convenient. You don’t have to travel only to find something out of stock. Plus, online stores often offer payment plans. Shopping online is so popular that online sales in the USA during the holiday season hit a record of $221 billion last year! And the numbers will only continue to rise. That’s why it’s safe to assume that people will buy many (if not most) holiday gifts online this year.
Staying on top of trends to prepare for the holiday season is good. Holiday shopping in E-commerce is still growing, and consumers expect more every year. Here are some actionable tips for the upcoming Black Friday and holiday season to improve your SEO:
- Discount deals and alternative payment options (Buy now, pay later) should be part of your ecommerce strategy
- Brands should provide a consistent purchasing experience across digital/online and physical stores
- To minimize returns, brands should make their product pages as comprehensive as possible
- Holiday season marketing campaigns should be tailored to each platform to ensure maximum effectiveness
Online is where it’s at
Of course, in-store or curbside pick-up will still prove popular. However, most kuwait telegram data people research their ecommerce purchases online – sometimes weeks in advance! So don’t be surprised when the holiday shopping season starts well before Black Friday and continues for weeks.
Extending Black Friday, Cyber Monday, and other holiday season online deals for a few days or weeks can be a good idea. This is especially true if you want to prevent huge crowds from gathering at your store on a specific day. That won’t be a good shopping experience for anyone involved, so spreading these deals over an extended time is probably better.
Start preparing in time
Dive into the data you amassed during previous Black Friday and Cyber Monday events, and see if you can come up with improvements for your holiday season SEO. Bear in mind that it takes a while for content to rank. So, to keep up with the competition, try to get your content in gear at least 45 days ahead. That’s often recommended. Of course, you can always start preparing earlier if that works better for you. Your schedule could look something like this:
- 45 Days in advance: Post your promotion to your website calendar and post a save-the-date post on social media and in your email newsletter).
- 7 Days in advance: Post upcoming events/promotions on social target robert cameron présidentpdg audience media and via email. Try to encourage other (small) businesses to share it with their followers.
- 1 Day in advance: Post an event reminder post on social media.
It’s a good rule to remember these steps and time frames. However, you can do much more than set up new pages and renew old ones. Let’s look at a few practical tips.
1. Do holiday season keyword research
Keyword research is important all year, but especially during the season when your online store starts having big sales. You have probably worked on this research previously, but now is the time to dive in again. There are always things to learn, like developments in your industry, changes in consumer behavior, or new trends and topics to discuss.
Start early with your research to give yourself enough time to produce job data high-quality, helpful content that helps reach those new audiences. While using generative AI tools to generate Black Friday SEO content for your ecommerce is enticing, please refrain from doing so. Generative AI can help you do your job but can’t replace your valuable insights and opinions.
2. Set up holiday season gift pages
First, we must consider what category or particular landing pages make sense for the upcoming holidays. You can always set up pages like ‘Best gifts for parents/millennials/teens’, ‘Newest deals for your 6/10/12-year-old’, and ‘Best friend/grandparents/coworker discounts’. You could also think of ‘Top 10 gifts for outdoor/skiing/parasailing enthusiasts’ and ‘Top 3 deals for stay-at-home parents’, etcetera.