Promoting positive customer experience (CX) has become a top business priority across a wide range of industries. CX encompasses customers’ perceptions and feelings about how your company treats them during interactions along the customer journey, which influences their expectations and drives purchasing behavior.
In a recent Digital Trends Report on exciting phone number list business opportunities, CX came in first over content marketing, video marketing, and social media – and with good reason. If you’ve wondered whether it’s worth investing in CX, such as to outsource quality assurance to improve the user experience with apps and websites, consider the following benefits your business can achieve.
Satisfied Customers Spend More
Loyal, happy customers who enjoy interacting with your business will spend more money on your products and services. In fact, 86% of buyers are willing to pay more when they receive great CX, with engaged customers making 90% more frequent purchases and spending 60% more on each transaction.
Investing in high-quality, personalized CX gets you satisfied customers who will increase your revenue through the following attitudes and activities:
- Making more frequent purchases, including impulse buys.
- Being receptive to cross-selling and up-selling.
- Being willing to pay higher prices.
Increasing your customer retention rates by just 5% can result in up to a 95% increase in profits. Good CX promotes customer retention which also saves you money since acquiring a new customer costs 7 times more than maintaining an existing one.
Customer Advocates Do Marketing for You
Loyal customers will promote your business conclusions and next steps in your youtube seo strategy through word-of-mouth marketing, serving as volunteer advocates for your brand, products, and services. Word-of-mouth, both in-person and online through reviews and social media posts, is a powerful marketing tool that fulfills the public’s desire for third-party validation before making purchases. There are ways you can identify and encourage your customer advocates:
Net Promoter Score
Use a Net Promoter Score (NPS) program saudi data to measure how likely various customers are to promote your brand to friends, family, colleagues, and neighbors based on CX. NPS looks at data across multiple departments, including customer service, sales, and marketing, to capture the impact of positive CX at various touchpoints on the customer journey.
Social Media Communities
Use social media platforms to create customer communities for your business, in which people share their own content to promote the products and services they enjoy. This approach keeps customers engaged, makes them feel heard, reinforces their loyalty to your brand, and promotes your business to new potential buyers.