If you want to build an email list from scratch, you’re facing a daunting task. But it’s not impossible — it’s something business owners and marketers do every day.
You just need a solid blueprint to follow, and that’s what we ’ll provide today. Check out this guide to learn how to build an email list from scratch, even if you don’t have any marketing experience.
What is an Email List?
An email list is a database of email bahamas phone number library addresses that you collect from people who have opted in to receive your newsletter or other email promotions. The more addresses you collect, the more powerful your email list will be.
If you’re just starting to learn how to build an email list from scratch, you may not be sure where to start. That’s totally normal. When you hear about marketers who have hundreds of thousands of subscribers, the process can seem daunting.
Everyone starts in the same place, though, so there’s nothing to worry about. As long as you follow email marketing best practices, you’ll be on the path to a massive list in no time.
What is Email Marketing?
Email marketing is all about reaching potential customers through promotional or educational emails. Every message you send you’ll save money should contain content that is valuable to your target audience.
When asked what they want to receive in their inbox, 82.4% of email subscribers mentioned special offers or discounts. Another 53% want to receive brand news. Yet by far, consumers sign up for email lists because they want to save money.
They are interested in dollar offs, free shipping, rebate offers, and buy-one-get-one-free deals. However, many consumers and B2B customers are also interested in information.
Think about those prospects who are still at the top of your sales funnel. They’re not ready to buy from you yet, so a 10% discount won’t have much of an impact.
However, if you send these same people a detailed guide to help them solve a problem or achieve a goal, they may be more interested in purchasing.
Here’s how email marketing works: Send the right offer to the right person at the right time.
What are leads? How do we get leads from our website?
A lead is someone who provides you with contact information. That’s it.
Lead marketing — the process of converting website visitors into leads — starts with your website itself. People find it through social media links, Google searches, and other means, but they’re not leads yet. These leads need a reason to convert.
By incentivizing conversions — such text services as lead magnets — you increase your chances of collecting leads from your website. People want whatever you have to offer, so they’re willing to give you their email address so you can contact them in the future.
Almost every business has had to learn how to build an email list from scratch, and almost all businesses have some way of collecting leads through their website.
Even fast food giant McDonald’s has a pop-up window when you visit its website that invites you to — you guessed it — sign up for the company’s email list.
Those who want to save $1 on their Quarter Pounder cheeseburger will be eager to get these promotions.
We’ll talk more about how to capture leads in a minute, but for now, you need to know that unless you have a way to collect leads from website visitors.
Why is email marketing the best form of online marketing in terms of return on investment (ROI)?
On average, marketers generate $36 billion in benefits for every dollar they invest in email marketing. For businesses in the e-commerce, retail, and consumer goods industries, that number can go as high as $45. That’s huge. That’s huge .
Email marketing is the best form of online marketing in terms of ROI for the following reasons: First, it’s very cheap.
The cost of an email marketing platform depends on the size of your database. If you are just starting to learn how to build an email list from scratch, you can probably get away with signing up for a free account.