There are several factors that determine whether your sales through landing pages will succeed or fail. Here are the most important ones:
Copywriting.
There are still other factors such as design, page loading time, and so on.
But no matter how elegant your landing page design is, if your writing technique is not right… then there will be no conversions.
Not vice versa,
If you have applied the principles of copywriting to create the right words and sentences, even a simple design will sell.
Are you serious…
In this guide you will learn the essentials of copywriting on a landing page.
After that, you will be able to create a special database landing page that can convince readers and make them take action.
…Before we continue
There are 3 things I want to say first.
First, to refresh your memory…or for those of you who read this article directly without going through the previous chapters.
- Copy : text used in sales or marketing (different from copy which means copy)
- Copywriting : copy writing techniques
- Conversion : when a reader takes the action you want.
- AIDA : Attention, Interest, Desire, Action. Formula for creating a good copy structure.
Second, which is not covered in this guide:
- Design concept. Discussed only in terms of copywriting
- Technical. I’m going to assume you can already create your own web pages using HTML codes or with tools.
If both were discussed, this guide would be very very long.
Third, it’s a good idea to have seen examples of landing pages in various functions.
This is so that you are not unfamiliar with the components that will be explained. In this way the understanding process will become easier.
1. Determine ONE goal of the landing page
One.. no less.. no more.
Your landing page should have 1 end goal, for example:
- Product Purchase
- Enter email address
- Register an account
- Register for the webinar
- Contacting you via email and/or telephone
- Download
If you have more than 1 goal, then the copy you create will be chaotic.
7 wordpress themes you can use for your new website In addition, readers will also be confused so they may even decide not to do anything at all.
After determining the goal, all the landing page components that you will create will direct you to that one goal.
“Then what is the solution if I have more than 1 goal?”
Create more than 1 landing page.
For example, like this:
I sell products, when someone buys they have to confirm the purchase and transfer money via email/phone/sms.
In this case there are 2 goals.
The primary goal is purchase, the secondary goal is contact.
The solution, in the main landing page your ar numbers goal is to make them buy. For example by installing a purchase button.
When this button is pressed, they are directed to the payment method.
Once the payment is complete, they will be directed back to the order confirmation page.