Mother’s Day is approaching, and with it, a ton of advertising and messages remind us how important this holiday is for our families and society in general. That’s why today we want to talk to you about this new generation of digital moms , who they are , and why it’s important to attract this type of audience to your business.
If you know a friend or family member who has recently become a mother, you’ve probably noticed that she follows a mommy blogger or an Instagram profile about parenting tips, products for babies, and she may even use apps on her cell phone to track the progress of her pregnancy or the development of her baby’s motor skills.
Yes! Thanks to various technological advances and the influence of the digital world on our lives, mothers in our society are changing the way they consume products and services. In this article, I’ll tell you the main reasons why you should consider digital moms in your business strategy. Discover it now!
Niche markets for digital moms
You might think that all the advice you find here can be applied to companies or businesses related solely to the maternity segment. However, even if your target audience isn’t solely digital moms, it’s time to consider creating campaigns for this ever-growing niche market.
It’s no secret that mothers are important when it comes to making decisions regarding household and family purchases; however, it’s important to keep in mind that digital moms aren’t just looking to purchase items related to motherhood. According to research conducted by Google’s telegram number list Consumer Barometer , 38% of surveyed moms say they like to buy products like clothing, shoes, and makeup.
So, different businesses, from beauty salons and educational institutions to travel agencies , can take advantage of this niche to create targeted content. Help them treat their baby’s fever, give them tips on traveling with young children, how to deal with behavioral issues, or even quick and creative ideas for the week’s menu, for example.
A generation of well-informed mothers
It’s a fact that the internet has changed mothers’ habits. But this is no secret: the internet’s influence has changed the consumer habits of virtually everyone on the planet.
What’s interesting here is that not only have the new generations of mothers become digital mothers; even our most beloved grandmothers have embraced the internet in their lives to carry out certain activities. Today, they are massively active on the internet, connected 24/7, and at the same time, they remain strong protagonists in the family unit.
“Being a mom is for life”
This famous phrase applies not only to the lives of women who decide to have children, but also to their participation in the market. It’s important to remember that today, mothers and women in general have a greater say in work, professional, and family decisions.
Moms are curious and inquisitive, always seeking the best for their families. Once captivated, they are a brand’s most loyal followers and ambassadors. So, if ” being a mom is for life,” take advantage of the opportunity to create stories and campaigns that generate empathy with your audience. If you succeed, you’ll have loyal customers “for life . “
Digital moms and word-of-mouth advertising
In addition to being loyal customers, moms who are happy with your brand are capable of doing one of the hardest jobs for your business: word-of-mouth how can i be transparent to my customers without being too comparable? advertising. This is one of the oldest and most effective methods for attracting qualified customers to your business.
When it comes to digital moms, in addition to sharing information and advice through social media and blogs, moms are very careful when choosing content they trust. One in three moms say that if there’s a brand they love, they tell everyone about it!
Attentive digital consumers
According to Google research , more than 70% of digital moms create or review content online at least once a month. And when it comes to searching for topics related to motherhood, it’s proven that 55% of digital moms research online before making a purchase.
Four out of 10 digital moms spent at least a day researching before making a purchase; this includes visiting blogs and websites. It’s a great opportunity for your business, don’t you think?
They use various means to connect to the Internet
While computers are an important means of connecting, digital moms also massively use smartphones to access the internet. According to a study by IAB Mexico , digital moms are connected most of the day and rely heavily on their mobile phones.
Smartphones are the preferred choice for mothers with babies under 1 year old when making a purchase: 4 out of 10 use them for everything from research to tracking their product’s shipment.
Still speaking of smartphone use by digital moms, more than 26% of them use it to search for nearby stores, doctors’ offices, and pediatric clinics, in addition to searching for information on restaurants and leisure activities, for example.
They spend a lot of time online
Online moms start connecting early: 14% go online between 6:00 and 9:00 a.m., and after that time, the number increases to 46%. Using their mobile devices, moms connect with their children, check their social media, search for job information, and shop online. Even with busy lives, online moms spend 87% of their online time interacting on Facebook, 73% on YouTube, and 38% on Instagram.
Digital moms are online entrepreneurs
When we think of digital entrepreneurs, it’s common to refer to young people and millennials with innate technological knowledge, but digital moms have a lot to teach us.
After fulfilling the dream of becoming a mother, it’s natural to seek balance between your family’s new life, new challenges, and your career development. With so many changes, many mothers prefer not to be far from their children in order to continue their careers, which is why they invest in online ventures.
We can see different examples online of digital egypt data moms who transform their knowledge into consulting services. They are influencers , bloggers , and YouTubers . They sign up for affiliate programs and even create their own products, such as handmade toys and much more.
How to get the digital mom’s attention
Throughout this article, I’ve given you some tips on how to capture the attention of digital moms. Together, more connected than ever, they’ve become a demanding and demanding audience; so make yourself visible to them, create targeted content that helps them in their daily routines, introduce them to your product or service, and make them fall in love with your brand. Make sure you have an intuitive and easily accessible website so you always become the first choice for digital moms.