Many companies, when they receive a quote for developing their idea into an app, start to think twice about whether the investment is really worth it. In this post, we will discuss whether it is really worth investing in apps. Check it out.
Is the world of apps growing?
It is very important to be present in the online world these days. In fact, this is a way of maintaining the brand’s presence on its consumers’ devices , being able to aggregate a multitude of data from them, given that browsing is logged and therefore identifiable, thus creating a greater relationship and building credibility on both sides.
Today, you can see the growth in the number of new apps that appear every day. After all, 48,000 apps are downloaded from the App Store every minute, to give you an idea.
The world of apps has been growing every year/month and this influences the statistics as well. To give you an idea, in the latest survey carried out by UXDESIGN , it was found that:
60.3 minutes per day: average time users spend using apps on their cell phones;
22 minutes per day: average time users spend browsing the web on their cell phones;
41 apps are installed per Philippines Phone Number Data smartphone , on average;
25% of users only open a new app once, then never again;
60% of users who fail to open the app again within 7 days never return to it;
Users who activate these push notifications return to the app 88% more than those who do not activate them.
Is investing in apps a good move?
Inveting in useful, safe, consistent and reliable
applications is important for the digital strategy and positioning of brands.
Another positive factor is security, as technology makes it possible to have greater assertiveness in smart bidding works as followsidentifying bank customers. This includes geolocation , facial recognition, use of fingerprint identity, validation of digital data, etc., which ensure safer and faster browsing.
So, big brands want to invest in this “channel” of communication and customer service, using this “window” left by several applications that were born and have already bz lists died – making their applications as useful or more useful than social media and messaging applications.