Chances are, you won’t buy from a brand you don’t trust. If consumers don’t feel they have enough information about your business to know if you’re reputable, they may decide to walk away at the last minute.
One way to address this is to display more social proof on your website. Social proof in marketing refers to the tendency of consumers to take action after seeing an endorsement from another person or a well-known brand.
For example, when visitors see
McAfee seal on your payment form, they know your business is trust by one of the most renown Internet security companies on the planet.
Your existing customers can also help you build social belarus phone number library proof for your business. On each of your products, include a page for shoppers to leave reviews. Once you’ve collect a lot of reviews, add some highlights to your checkout page. When a potential customer is about to check out, seeing other people’s positive experiences with your brand may influence them to complete their order.
Real-time sales notifications are another great way to build social proof. When a customer makes a purchase, everyone on your site will receive a notification in the corner of their screen. The notification can include their first name, last initial, and the product they purchas . Studies show that using these types of notifications can increase your sales by 15%.
Create a sense of urgency
Creating a sense of urgency can help you significantly increase building online relationships in the conversion rate of your checkout page. If you want a massive example, just look at Black Friday and Cyber Monday. Both days are basically bas on the idea of urgency and limit stock. People line up in front of stores before sunrise, refresh e-commerce homepages, and so on, just to have a chance to get a limit -time deal.
Marketing that uses urgency is call FOMO marketing. FOMO afb directory stands for fear of missing out, and it’s bas on the idea that consumers are more likely to make split-second purchasing decisions if an offer is time-limit or stock is running low.