Are you losing more potential customers than you’d like on your checkout page? If so, you’re not alone. The average cart abandonment rate at the beginning of 2020 was 88.05%, meaning that for every 100 people who add an item to their cart, 88 left without paying.
Business owners and marketing teams know that the key to increasing profits is getting people who add items to their carts to follow up with their orders. When you consider that the checkout page has the highest eCommerce shopping cart abandonment rate, it makes sense to optimize this important part of your website. You don’t want to lose sales at the last step of a transaction, do you?
We’ll show you several effective strategies you can use to get more conversions on your checkout page.
Simplify the sales process
We’ve all tri to shop at an online retailer with a complicat belize phone number library or clunky checkout page. After a negative experience with one of these sites, you may leave without completing your order. Sites that are poorly design and lack accessible features tend to drive people away.
You never want your users to get frustrat while trying to complete their order. We recommend that you take the time to streamline your ordering process. You can include an “always-on” shopping cart that people can see on all pages of your site. Visitors can quickly check their total, which r uces the chances of them leaving when the total pops up on the screen.
It’s also important to consider adjusting
Your checkout page to allow for features like autofill. When consumers bitai home page about about return for a repeat visit, they’re more likely to complete their order if their information is already fill out.
You also ne to ensure that consumers can shop on your site across afb directory all devices. Specifically, a mobile responsive website is a must. Globally, more than 5.16 billion people own a mobile device. If someone lands on your site from their smartphone and can’t interact with your checkout page because it’s not mobile-friendly, they’ll most likely leave and not return.