As the web becomes more and more central to our lives — at home and in the office — search engines have changed the way we find answers to our questions.
In this case, two complementary strategies are aimed at getting in touch with potential customers on the web: attraction marketing (inbound marketing) and interruption marketing (outbound marketing). By joining forces, you can develop the best marketing strategy.
What is the difference between inbound and outbound marketing in B2B?
As two sides of the same coin, these methods contribute to the effective generation of leads. With attraction marketing, your main goal is to position yourself as an expert in your field. Your potential customers are looking for the solutions you offer, but may not be familiar with them yet. Therefore, it is the potential customers who approach you, thanks to your informative content, coupled with your SEO strategy, making sure you answer their questions on search engines. Your generation of leads then depends on the efforts made to make your brand and information accessible through different channels.
By combining these approaches, you balance the short-term bolivia phone number library and the long-term: you carve out a place of choice in your industry while getting more immediate leads, without compromising on their quality!
On the contrary, the outbound marketing strategy attracts a large number of potential customers, which is previously established thanks to different personas, which allow to know which target has which precise needs. The goal of outbound marketing: actively create opportunities to connect your target with your offer.
Contrary to popular belief, outbound marketing doesn’t have to be intrusive! You just need to find the right formula and the right format. Here are some examples:
Seminar or webinar
Trade shows or other events in your industry
Email (eblast)
Advertising – on the web or social a blog is not a way of making money for the impatient networks, in podcasts or newsletters, etc.
Combine Inbound and Outbound Marketing in 4 Steps
Are you ready to harness their respective super powers?
1. Choose between push and pull, or diffusion afb directory and attraction
In outbound marketing spreads information to potential customers (prospects push), whereas attraction marketing attracts those interested in your field (prospects pull attention). Therefore, these two approaches are zooming in between them.