Thanks in large part to COVID-19, businesses that were not advertising on social media are now using digital marketing channels. Likewise, digital marketing has become so indispensable today that many business owners are looking for an easy way to measure their success and return on investment (ROI). WSI has prepared a series of its best webinars from 2021 to help businesses optimize their Facebook Ads , achieve business growth, and measure their digital marketing success . We summarize the main points that will help your business achieve digital success.
Facebook Ads for your business growth
With approximately 2.8 billion users worldwide, Facebook spain whatsapp number data remains an important digital marketing channel for businesses. Growing your business with Facebook ads can increase your leads, sales, and brand reputation.
Jack Porter-Smith, Director of WSI Paid Search, delivered smart bidding works as follows an amazing webinar to support businesses in optimizing their Facebook ads and driving business growth. Some key learnings from his webinar include:
The three main components of Facebook ads:
Ad targeting : Reaching customers through a target persona or your existing contact list
Ad formats : Facebook ads are formatted to be powder data mobile-friendly , and this includes access to Messenger, Instagram, and WhatsApp
Tracking : Measurement and tracking to help you monitor your ads
How much to spend on Facebook ads?
Jack recommends that businesses spend around $30 – $60 per day on Facebook ads. The amount you spend should only increase after a 90-day period allows you to figure out what’s happening and analyze your results.
What is the difference between Facebook and Google ads?
Google Ads can help your business reach people who are explicitly looking for a certain product or service. Facebook Ads targets people who might need or be interested in your product or service, but don’t know it until they see it.
The five essential elements to measure your success in digital marketing
How do business owners know if their digital marketing strategies are working? Digital marketing measurement and monitoring tools help businesses see how their performance is going, which helps them deliver better results.
Our WSI consultant Denise Bowen also gave one of the best webinars where she talked about five things businesses need to measure in their digital marketing. Here’s what you need to know: