itor’s note : This story was originally publish in April 2021. It has been updat in February 2022 with additional information and updat resources.
What is lead generation?
As a business owner, you want as many people as thailand whatsapp number data possible to experience your product or service. Having a great product or service is certainly essential, but that alone won’t get you very far if no one is interest or willing to pay for it.
The development of your business and your sales depend on your ability to identify interest people who could benefit from what you sell, and to encourage them to follow the path from interest to purchase. The larger this number of people, the greater your chances of success. How do you ensure that this line of people keeps growing? You want the line to go out the door, around the corner, and on even longer.
The process of building this source of customers requires you to first capture their attention, often through digital marketing. This approach is known as lead generation . Let’s try to understand this concept a little better.
In simple terms, people and organizations interest in what you sell are call leads . Now there could be thousands, if not more, of people who know you exist marketers are not advertising salespeople but have not yet shown interest in what you have to offer.
They can’t help you grow your business if they’re indifferent powder data to your brand. You ne to pique their interest before you can even think about selling to them. This process of capturing someone’s attention and turning them into a potential customer is known as lead generation.
Why is lead generation so important?
To ensure that your business continues to grow and expand, you ne to reach more people who could be your potential buyers and spark interest in your product or service. You ne to have a steady stream of people interest in exploring what you have to offer. Of course, you are not the only one who wants this for your business. Every business owner or marketing executive has the same goals as you.
In a world where attention spans are narrow and distractions are endless, it’s becoming increasingly difficult to get potential customers. More and more businesses are competing for that attention, so how do you get people to lend you their eyes or ears?
While it may seem simple, generating the right leads can be challenging. So it’s vital to invest time and effort to get it right. Here are some statistics to set the context:
According to a Marketo study , companies with effective lead generation strategies have at least 133% more revenue than companies that have not establish the correct strategy.
It is only natural, therefore, that the number one priority for marketing professionals is lead generation, as Hubspot point out in its report on marketing statistics.