Digital marketing offers unlimited opportunities for business owners and marketing professionals. Google has access to over ninety percent of the global search engine market with billions of users of its platform. Today, it gives you more options to promote your business and opportunities to connect with your customers.
Include custom categories with services
At the end of 2021, Google announced some changes to Google My Business (GMB). The first change is a simple name change: “Google My Business” is now turkey whatsapp number data known as “Google Business Profile.” The second change is to offer Google Business Profile users direct access to their profiles.
Every business owner and marketing professional about the popularity of black should proactively use the following features in their Google Business Profile (formerly known as Google My Business) listing:
Easier ways to update your Google Business Profile
Make announcements about COVID 19 on your listing
Include an appointment link under your listing
Access the Google Guarantee certification badge
In the future, Google will also offer additional tools for your business through Google Business Profile, but only if you access them through Google Search or Maps. These powder data tools will help you better understand your business’s performance and improve your online presence.
Why did Google make the changes? It was to give you, as a business owner or marketer, important opportunities to optimize your digital marketing.
Do you want customers to find you easily? Then add the following to your Google listing (you can also check out Google’s article on the topic):
Include your Services
List your services on your business’s Google Business Profile. Standard categories are available. However, if your business doesn’t fit into the conventional categories, you can add a category. You can also add the service(s) you offer within that category. You can also include a description of up to a maximum of three hundred words.
Take advantage of all the opportunities that Google Business Profile offers you and select the best keywords for optimal digital marketing. This tool increases the chance that your listing will appear on Google’s search engine results pages (SERPs) and that customers can find you quickly.