Recent data from Canalys reports that in the third quarter of 2024, shipments of PCs with advanced AI features reached 13.3 million units sold worldwide.
Canalys believes that the 49% increase in shipments of PCs with advanced AI features in the third quarter compared to the previous quarter demonstrates a clear interest in devices that can process AI tasks natively, thanks to processors with specific components such as neural processing units (NPUs).
It also represents a crucial opportunity for distributors in Mexico. According to recent data from Canalys, in the third quarter of 2024 shipments of PCs with advanced AI functions reached 13.3 million units, representing 20% of total PC shipments in the period.
What does this mean for resellers?
The adoption of these PCs, especially in the Windows market, which already accounts for 53% of AI-enabled PC sales, suggests a unique opportunity to refresh inventories with germany whatsapp number data machines that promise a significantly improved user experience thanks to AI capabilities. Refreshes in Windows devices with AI, driven by launches such as Qualcomm’s Snapdragon X chips and Intel’s Lunar Lake series, will be at the forefront of offerings for businesses and consumers looking for performance and advanced functionality.
However, the key challenge will be to effectively communicate the benefits of these devices to customers. According to a Canalys survey:
31% of channel partners do not yet plan to sell PCs with support for Microsoft Copilot+ in 2025;
34% estimate that these devices will represent less than 10% of their sales next year.
This low enthusiasm could be a barrier to overcome, especially as the end of support for Windows 10 approaches and creates an ideal window to migrate to more modern, AI-ready devices.
Market differentiation: key to competition
Major PC brands have adopted various strategies to stand out in the AI segment. HP, for example, presented at its “Imagine AI” event a strategic collaboration with software the real estate agent scans developers to optimize AI experiences on its devices, while Lenovo developed and presented exclusive tools such as Creator Zone and Lenovo AI Now, which maximize the cmo email list potential of AI directly on the device. These initiatives demonstrate an effort to offer more than just hardware, but complete AI solutions that are integrated into workflows.