In principle, every company that systematically works with leads in marketing and sales should use scoring criteria – even if they are very simple, such as “Priority A, B, C”. It doesn’t really matter whether you use something like this as a parameter or award a score.
The only important thing is that you philippines whatsapp data actually important can understand what – to put it simply – “better and worse” leads are. This simply helps with the segmentation of contacts and thus with the control of measures.
How does lead scoring work (technically) with HubSpot?
HubSpot’s professional tools offer the option of applying a scoring system to contacts based on a special scoring function. This is actually important essentially a property field in which a calculated number is generated based on certain self-defined criteria. Here you can determine positive and negative factors.
Example of calculating scoring numbers:
- If a contact has requested it has a larger size than a standard banner a specific white paper, he or she receives +10 points.
- If he has unsubscribed from all emails, he receives -50 points.
These are just two of any number of factors that can be used – and the points added or subtracted are also freely selectable. And so there is a number in this actually important scoring field for every contact. The maximum number of points corresponds to the addition of all possible positive attributes. This can be 10, 63 or even 500.
If you actually set up a scoring calculation job data like this in practice, you quickly get lost in the details and suspect that this approach actually important may not be very helpful. However, you don’t have to use this scoring functionality in HubSpot to apply (meaningful!) lead scoring. In most cases, it’s actually the better way. But we’ll come to that in a moment.
If you acquire a manageable number of new leads, you can often carry out lead scoring completely manually – that is, manually define what are bad, better actually important or very good leads, for example by having your own property field with several levels that you set by hand.